At each stage in its business, Gecina identifies the key stakes and stakeholders that are primarily involved in its area of influence. In this way, it is able to analyze how it can exercise its extensive responsibility throughout its value chain, both upstream and downstream from its activities, while putting in place the most relevant actions.
The real estate industry has a significant environmental, social and societal footprint. This specific feature requires the stakeholders involved to embrace their responsibilities. It also requires a genuine technological and conceptual breakthrough in terms of the way building lifecycles are conceived and managed. Gecina strives to achieve this and identifies its role in relation to the stakeholders concerned and its impacts at each stage in the building's life.
Gecina has built its corporate social responsibility approach around dialogue and consultation in order to create value for and with each of the stakeholders within its business chain. Clearly identifying these groups of stakeholders and their expectations is an essential prerequisite for this approach.
The Gecina Group undertakes in relation to customers, staff, shareholders and suppliers. See Gecina's code of ethics.
Apart from the different dialogue mechanisms described above, Gecina has engaged in stakeholders committee since 2013 to deal with Gecina’s assimilation of sustainable development issues of the real estate sector.
The committee meets once per year and its recommendations are submitted to the Executive Committee.
See the syntheses :
- Committee meeting of December 2016.
To find out more about the identification of stakeholders and their expectations, as well as the forms of dialogue established by Gecina, check out the dedicated stakeholders report.
Gecina identifies the financial flows that are distributed to the stakeholders and the impacts of its activity in the regions operated. Gecina's 2016 supply-chain map discloses the expenses and the number of suppliers for the five main purchasing categories.
The materiality analysis involves identifying economic, environmental and social issues, and ranking them based on their level of impact on the company's performance and their importance for the stakeholders concerned. In 2014, Gecina wanted to revise its materiality matrix and make certain changes to the positioning of various issues and their effective management. To further enhance its review process, Gecina carried out an industry benchmark to assess the rankings of various issues based on publications from 11 real estate firms chosen for the quality of their sustainability assessments (five from France, three from the UK, two from Australia and one from Belgium). The interactive diagram below presents the positionings of Gecina’s key issues for all these real estate firms.
In view of the revision of its CSR plan to 2020 and 2030, Gecina is currently updating its materiality matrix and setting new objectives for the most material issues. Performance indicators have been defined for each one and the results are regularly monitored and published each year.